How to Build Trust and Get Referrals Through LinkedIn

If you're not a member of the social networking site LinkedIn, you should be. Although not as big as Facebook or Twitter in terms of members, LinkedIn is growing. More importantly unlike the other two social networking sites it is less a "social" site and more of a "networking" site. This is a site designed for professionals to "connect" or "link."

There are over 120 million registered users on LinkedIn, making it the largest networking site for professionals to share ideas, connect on potential projects and garner recommendations. In other words, LinkedIn is the one major site on the Internet where you can build trust in terms of being a professional.

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Building Trust

There are various ways to build trust on LinkedIn. The site, which is reminiscent of other social networking sites, allows you to create a professional presence and profile. The key here is to ensure everything that you post on this site is done in a professional manner. This is essential. Do not take this site lightly if you expect to use it to create business connections and opportunities.

Basics include the following:

1. Creating a professional profile with an appropriate picture.
2. Including an up to date resume.
3. Joining appropriate groups.
4. Posting professional updates.
5. Gather recommendations.
6. Creating professional contacts.

Creating contacts may be listed sixth and last, but it is not the least important. It is one major way for you to get recommendations on LinkedIn that you can use to create even more trust.

Referrals

You can get referrals in various ways on this networking site. One way is to create contacts amongst people with whom you have worked or done business. This will then help generate other possible connections with whom you can link. Each person who you connect with will have other connections. In viewing those connections, you may opt to try to link with someone of interest on their list.

Although you can gather recommendations from those you have done business or worked with whenever you want, it's a very good idea to get a recommendation if you're trying to connect with someone on their list who might be an advantageous link for you. The fact that that common person is already a part of your network and the other party's certainly helps. A recommendation puts you a few steps higher, building more trust.

You may even want to ask a present link to be connector between you and another person. You can certainly request that someone on your contact list directly write to the person you're interested in linking to or working with. There's nothing like a personal recommendation or referral for building trust.

Making it Work

The key to building trust on LinkedIn is to always present yourself in a professional manner. Update your profile often, keep you connections fresh and expand your network. Most people don't take the time to work the lines on LinkedIn. Allot some time every day or every other day to do just that. The more established you are on the site, the more trust you'll build and the better your chances will be of getting the kind of referrals you can use to generate more business.

How to Build Trust and Get Referrals Through LinkedIn

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